Edit ModuleShow Tags

GenXYZ 2015: Steve Babcock


Published:

The Creative

Steve Babcock 

38 | Partner and  Executive Creative Director
EVB

Steve Babcock’s desire to stop texting while driving led to the Red Thumb Reminder, a global initiative to curb the habit by painting his right thumbnail red. It’s that kind of creativity that has helped him grow the creative agency’s Boulder office from one person (himself) in 2013 to more than 30 employees and win new business like JCPenney, Samsung, Sunglass Hut and Kraft Foods.

Biggest achievement

“Knowing how to put the right people in the right positions and then get out of the way.”

Making an impact

“We always try to make sure we’re doing something for the community. We spearheaded a really large block party in the Boulder area. All proceeds went to the Emergency Family Assistance Association. We made over $10,000 for them in one night.”

Role models

Chuck Porter and Alex Bogusky, partners in Crispin Porter + Bugusky, which brought Babcock to Boulder.

Andrew Keller, CEO of CPB.

Best advice

“Be honest. It’s two words. Honest and aware of yourself, your successes and failures. It’s something we as a culture don’t do very much. Also don’t mistake another’s success as your failure. Advertising is a very competitive field. When another agency is successful, you can’t get upset about it. Celebrate another person’s success.”

Off-duty

“I’m the dad of three kids. Family time is super important to me.”

Edit Module
Margaret Jackson

Margaret Jackson is an award-winning journalist who spent nearly 25 years in the newspaper industry, including seven years as a business reporter for The Denver Post covering residential and commercial real estate. She can be reached at myjackson7@gmail.com.

Get more content like this: Subscribe to the magazine | Sign up for our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

A Colorado State of Wine

The state of wine is changing for the better in Colorado. Our reputation for having poor quality wines has finally shifted after decades of hard work from our state’s winemakers. While the majority of local wines have gotten a bad rap in the past, Colorado’s wine scene is finally emerging, shedding light on our overlooked wine regions. In 2018, Wine Enthusiast magazine and Vogue magazine named Colorado’s Grand Valley American Viticulture Area (AVA) one of the “Ten Best Wine Getaways.”

Is Investing Like the Weather or Climate Change?

On Jan. 30, I got a text from my sister in Kalamazoo, Michigan. Stuck in the middle of the polar vortex, her thermometer read 38 degrees below zero.

Veil Intimates Gives a Tech Boost to Bras

The global bra market is on track to be a $30 billion business by the end of 2025, so a smarter bra is a brilliant investment.
Edit ModuleShow Tags
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags