Posted: January 23, 2013
Colorado’s Most Powerful Salespeople: David Mariea
Senior vice president, commercial lending, Centennial Bankthe staff of ColoradoBiz
David Mariea, 39
Senior vice president, commercial lending, Centennial Bank, Denver
WHAT HE DOES: Mariea takes care of the banking needs of businesses and entrepreneurs. "The vast majority of my customers are privately owned businesses, and the individuals who own or run them," Mariea says. "I help the companies I work with achieve their goals by understanding their business and their needs in depth, and then help them utilize the financing tools that will best meet their needs."
SALES PRODUCTION: In his first year at Centennial Bank starting in late 2011, Mariea brought dozens of new business relationships to the bank, closing 39 new commercial loans. For that 12-month period ending in November 2012, he closed more than $22 million in committed loans and nearly $17 million in new fundings/outstanding loans.
BACKGROUND: Mariea’s 17-year banking career has been spent, for the most part, with community banks where he developed a passion for working with and finding solutions for small-business owners. He earned his bachelor’s degree in finance from the University of Northern Colorado and a master’s degree in finance from the University of Colorado Denver.
SALES ADVICE: "Know your customer and believe in what you’re selling (only sell what you believe in.)"
SALES PHILOSOPHY: "If a transaction or a new relationship isn’t good for all parties involved, it shouldn’t be done. True success comes from building meaningful relationships and a strong reputation, so customers stick with you, give you all of their business, and recommend you to their friends. My approach is less about selling, and more about doing my best to really understand and take care of people, at which point the sales piece almost takes care of itself."