Edit ModuleShow Tags

Crisis 101: Always be prepared


Published:

At some point, every company will deal with a crisis. Large, small, tragic, political, some event or incident will require a company to reactively manage its reputation and what others are saying. Philosophy advises all of its clients to have a crisis communication plan in place so you’ll be ready to communicate the facts, minimize damage and manage your reputation at a moment’s notice.

In the event of an incident, communication is key. In some instances, you can simply monitor what the media, your customers and the general public are saying about your company. But at other times, you need to be prepared to jump into the conversation.

Here’s what you should consider:

  • Be the source – If you’re not providing the information, the media will find other, possibly less-reputable and less-accurate sources. Alternatively, people will start chiming in with their accounts of the incident —  and that’s the fastest way for a small incident to spiral into a massive nightmare.
  • Speak with the media – Nothing says we’re guilty like “no comment.” Reporters’ ears are trained to perk up at those two little words. They will dig and dig and dig to find out what you’re hiding behind that “no comment.” Use the media to your advantage. Give them the facts you can share, speak to the public through them, let them advocate for you.
  • Set the record straight – If someone is saying inaccurate things about your company or an incident that occurred, set them straight. Contact the reporter or blogger and give them the facts. Keep in mind that it’s a reporter or writer’s job to get the information, so you’re going to have to prove the inaccuracies.
  • Take responsibility – You can run, but you can’t always hide. Simply trying to ignore an issue or pretend like it’s not a problem will not make it go away. Remember BP and the Gulf oil spill? Enough said.

While your company is healthy, take the time to prepare a crisis communication plan so that you’re ready to act if necessary.

Edit Module
Tera Haselden

Tera brings a savvy and innovative approach to account management at Philosophy Communication. Her background in consumer advertising, copy writing and retail marketing allows her to think outside the box, visualize and execute unique campaigns that have a big impact. She takes the time to get to know each client and the intricacies of their business to ensure that needs are met and success is achieved.

Get more of our current issue | Subscribe to the magazine | Get our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

AOL's founder stops in Denver to spotlight the American dream

Steve Case has taken to the streets on a cross-country Rise of the Rest tour to shine a spotlight on entrepreneurial ecosystems between the coasts. And this year’s five-day, five-city excursion- Oct. 3-7- makes its way to the Mile High City on Oct. 4.

Why we should be proud of everything we make in Colorado

We should be proud of all the goods we manufacture in Colorado. It's an important sector in our economy, and we need to call attention to Colorado manufacturers at every opportunity.

How to get great ROI from your running shoes

When you're on the trails, track or streets, you don't want to have to be worrying about your feet. Finding the right pair of running shoes can be considered an art form in some running circles.
Edit ModuleShow Tags

Thanks for contributing to our community-- please keep your comments in good taste and appropriate for our business professional readers.

Add your comment: