Tera Haselden //October 11, 2013//
At some point, every company will deal with a crisis. Large, small, tragic, political, some event or incident will require a company to reactively manage its reputation and what others are saying. Philosophy advises all of its clients to have a crisis communication plan in place so you’ll be ready to communicate the facts, minimize damage and manage your reputation at a moment’s notice.
In the event of an incident, communication is key. In some instances, you can simply monitor what the media, your customers and the general public are saying about your company. But at other times, you need to be prepared to jump into the conversation.
Here’s what you should consider:
While your company is healthy, take the time to prepare a crisis communication plan so that you’re ready to act if necessary.