Posted: December 08, 2010
The first three rules of improv
New tools for selling on your feetBy Julie Hansen
(Editor's note: This is the first of two parts.)
"Using improv and humor to communicate in the business world is effective and powerful..."
-Tom Farley, The Chris Farley Foundation
Ever marveled at how skillfully Improv performers respond to the seemingly unrelated suggestions thrown at them? There is no script, no direction and typically only the thinnest of plots. If you're in sales, where thinking on your feet is more the rule than the exception, this should sound very familiar to you!
As a salesperson, how many times have you walked into a situation with a thread-bare plot (an "information-gathering" meeting), unsure of what obstacles may confront you (a new decision maker, a competitor's price cut, a revised budget) or unclear about your client's goals or needs? How many times have you left a meeting and as you pulled out of the parking lot thought, "I should have said ....blah, blah !"
Sellers can learn important skills from Improv performers, like how to quickly establish a relationship, adapt to change and collaborate on creative solutions. But there is more to improv than just spitting out the first thing that comes to mind. Certain commonly adhered to rules that keep the action moving forward in improv can be applied to the sales process to keep the sale moving forward.
With the rules of the sales game changing daily now is the time to acquire skills that will help you sell on your toes, ready to react spontaneously and skillfully to the unexpected. Learning the Rules of Improv can mean the difference between a laugh and a groan on stage, but in sales, it can mean the difference between winning and losing the sale.
Here are the first three Rules of Improv that you can start using today:
1. Know Your Material.
Sounds obvious but this critical step is often overlooked in our rush to get in front of a prospective client. Before you can improvise your presentation or pitch, you must know it inside and out, forwards and backwards. You must know WHAT you're saying, and you must know WHY you're saying it (Hint: "My manager told me to" is not a good enough reason!) And you must be able to say it in variable lengths of time: thirty seconds, five minutes, fifteen minutes. So practice your sales script. Read it out loud to the dog. Rap it to your roommate. Know it so well that if you were interrupted you could pick it up at any point without losing your place.
2. Fire the Editor
Nothing kills creativity faster than self-judgment. As adults we learn to edit ourselves, but often our internal editor turns into our harshest critic. We overthink everything. We talk ourselves out of action for fear of looking foolish or making a mistake. It's critical to give that little editor in your head the afternoon off when you're trying to think on your feet. Explore all possible options without prejudice. Trust your first instinct. Don't let your editor kill the seed of a good idea before it has time to sprout.
3. Be in the Moment
Audience suggestions, new scene partners, changing story lines, all of these factors force improv performers to be in the moment. Just as they must react to every new development, so must you react to what is happening "right now" with your prospect. Anticipating a response or thinking about what you should have said two seconds ago takes you out of the moment. Focusing on the present moment creates a heightened awareness. You're actively listening and responding. Everything is fresh and new; you are making discoveries and adapting to things as they change. This doesn't mean that you aren't prepared, but rather that you are able to let go of your plans and adjust accordingly as the situation evolves. So stop. Pause. Take in the moment. You'll be amazed at what you may have otherwise missed in your rush to get through your presentation.
By adding the Rules of Improv to your sales repertoire, you will be able to react confidently and skillfully to almost anything thrown at you-except perhaps the odd tomato.
Look for more "must-have" Rules of Improv in part two of this article.
Julie Hansen is a speaker, a consultant and the author of ACT Like a Sales Pro, a finalist for “Top Sales and Marketing Book of 2011.” (CareerPress) Through her work with Fortune 500 companies, non-profits and sales teams of all sizes, Hansen provides fresh, effective strategies for engaging and selling to busy decision-makers using the power of the performer. Julie and her work have been featured on NBC and in publications across the globe, including Selling Power and Entrepreneur Magazine, South Africa. Learn more at www.actlikeasalespro.com. Connect with Julie on Facebook or LinkedIn.