Posted: October 18, 2011
Top Company 2011 finalist: Golftecthe staff of ColoradoBiz
Years in business: 16
CEO: Joe Assell (Watch an interview on ColoradoBiz TV)
Company snapshot: GolfTEC teaches more than 20 percent of golf lessons in the U.S. through its Improvement Centers nationwide, offering instruction to both beginners and accomplished golfers.
Notable practices: GolfTEC's proven path to results is based on five factors: fact-based diagnosis, sequential lessons, video-based practice, advanced retention tools and precision-matched clubs. Its heavy focus on technology in golf instruction led the company in 2011 to either improve a current piece of technology or develop something new to meet marketplace demand, according to its vice president of technology, Ryan Ayers. That includes the development of a mobile version of the Player Performance Center, a customized website where clients can view their latest golf lessons.
Community involvement: GolfTEC's eight improvement centers in Colorado donated gift certificates for one-hour swing evaluations to local organizations, such as the Rocky Mountain Academy of Evergreen, Freedom Horizon Montessory and the Muscular Dystrophy Association. At the company's corporate headquarters, 40 employees donated toys to Toys for Tots for the holidays. CEO Joe Assell serves on the board of directors for the Boys and Girls Club.