Recent Articles from Marni Hale
The new consumer decision journey
There are now many ways and times to reach the consumer through an integrated marketing approach. However, it’s not as simple as putting out different messages and reaching them. You must be much more involved with your target audience and meet them where they are researching, with the right messa...
Secrets to creating online content that gets noticed
Consumers these days are smart! Not to say that consumers five years ago weren’t smart, but they didn’t have access to the wealth of information available with the simple click of a button or swipe on their mobile device. So don’t get tricky with your messaging or try to pull the wool over consume...