Recent Articles from T.J. Cook
Right project, right partner
Of course, most businesses aren’t in the business of social philanthropy, and leadership teams need to be smart about implementing new technology solutions that don’t really add to the company’s efficiency or bottom line. Like any technology investment, finding the right project – and the right pa...
Getting better at doing good
The popular technology site VentureBeat recently published a blog post by Microsoft’s director of corporate citizenship, Sid Espinosa, touting the benefits of corporate philanthropy as being both good for the soul and good for a company’s bottom line. Espinosa’s article references a recent study from the Reputation Institute that shows a 10 percent improvement in […]