8z Real Estate: 3D virtual tours for listings

Boulder-based 8z Real Estate is introducing 3D virtual tour, making it Colorado's first residential brokerage to provide this technology for listings in Front Range markets.

3D virtual tours provide an interactive experience beyond the typical virtual tours that have been used to market homes for sale. Rather than just watching video footage, or a slideshow, potential home buyers can explore every angle of the home as if they were walking through it, similar to Google street view. The special camera uses 2D and 3D sensors to takes 360 degree scans of a room. The software then combines these images to create 3D, dollhouse, and floor plan views of the home.

“This was a significant financial investment for 8z Real Estate, but one that we believe will pay dividends by setting our Realtors and our listings apart. There are few products that capture people’s attention like 3D virtual tours," 8z CEO Lane Hornung says. "Not only do the virtual tours set an 8z Realtor apart from the competition during a listing appointment, sellers want to share and talk about the novel technology, which is great publicity for a Realtor.”

8z Real Estate has partnered with professional photographers to offer 3D virtual tours exclusively to 8z Realtors. The 3D camera and technology is developed by Matterport. The cameras have been used across industries, where 3D photography can increase productivity or complement marketing, including the construction, insurance, and hospitality industries.

About 8z Real Estate
8z Real Estate is a real estate brokerage built from the ground up to empower home buyers and sellers with unmatched market data and online tools, combined with the knowledge and expertise of professionals on the ground. Each Realtor specializes in specific neighborhoods throughout Colorado, allowing them to continually grow their knowledge base about the area in which they live and work as well as offer the “inside scoop” on everything local. For more information call 303-563-4103 and visit http://8z.com/.