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Fort Collins-based US-Reports merges with Canadian Reports

Both companies are rebranded under the name Afirm


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H.W. Kaufman Financial Group has strategically combined Fort Collins-based US-Reports with Canadian Reports, based in Toronto, rebranding both companies under the name Afirm. The merger will continue their global presence and allow a single source for loss control inspection, premium audit and risk mitigation services under the Afirm brand.

Afirm has the technical ability to holistically run the inspection, loss control, and premium audits departments for insurance companies. Combined with the acquisition of Toronto-based Technical Risk Services in 2016 and the acquisition of Conifer, Colorado-based Essential Insurance Services in January 2017, Afirm has the resources, technical expertise, training systems, and technology to provide predictive analytics for its clients.

Afirm hires and trains its own field staff through a rigorous ongoing development program featuring live training sessions online, in the classroom, and out in the field. As one of its signature educational cornerstones, the company will now provide additional state-of-the-art training and talent development for its clients in addition to its internal staff.

“Now is an opportune moment for our new brand to reflect our enhanced expertise,” Afirm President Jon Kovach said. “Afirm has made great strides through developing new product offerings, strategic acquisitions, and an expanded geographic footprint into Canada.”

Afirm began as a regional company in 1988 under the name US-Reports, and has expanded to become a leading North American provider of loss control inspections, premium audits, and risk mitigation services. With this merger, Afirm will now form one of the largest North American inspection companies in the insurance industry. Global headquarters for Afirm will continue to be based in Fort Collins, under Kovach's leadership.  

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