Author: Cheryl Farr
Customers won’t love your company until your employees do
In the age of transparency, your culture is your brand
3 Essential Brand Strategies for Emerging Markets
Being a startup business in a startup industry — with no built-in customer base — is a tough road
3 Signs Your Company is Ready for a Rebrand
Don’t let market shifts put you in a corner
Meet Your New Favorite Secret Brand Weapon: Signals
Signals connect the dots between the perceptions you want to own in the marketplace
A Great Brand is More Than a Logo
What’s true, meaningful and different about your brand
The Key to Unlocking True Opportunity
Lead your organization with confidence, knowing your brand's genetic code and letting it guide you
Avoid Consumer Breakups
Discover the importance of making an emotional connection through brand
Send Clear Signals, Be Clearly Loved
The three-step approach that creates powerful, relevant, market-ready brands and confident brand leaders
