David Heitman

David Heitman is the president of The Creative Alliance, an award-winning branding and public relations in Lafayette, Colorado. He can be contacted at david@thecreativealliance.com

Articles by David Heitman

March Madness: A marketing metaphor
A perfect balance of data and intuition

CEO as brand asset
Consider the new head of GM

Lessons from the HealthCare.gov debacle
Better to launch late than launch badly

The power of internal branding
This oft-neglected element of marketing can have a big influence on your company

Five strategies to slow the race to the bottom
Try these to put the brakes on

Here’s how to write a great tagline
It can be an energizing exercise

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