Recent Articles from Jennifer Lester
News
September 13, 2013
Three steps to a terrific tagline
Great taglines act as the cornerstone of the brand and become the overarching theme for the brand’s mission. The tagline is the “Big Idea” in action and differentiates a brand from the masses. A strong tagline captures the attention of an audience and gets them talking. Exceptional taglines cause...
News
September 6, 2013
Promoting a company award
Awards. Winning them can be expensive, labor intensive, and sometimes an exercise in extreme perseverance accompanied by reams and reams of supporting documentation. But if you survive the process of submitting an award application, what should you do if you actually win?