Recent Articles from John Le Bel
Caring for employees = caring for your business
We are now researching different ways to help us stay ahead of the game, and as hiring gets more competitive and difficult, we want to be prepared to go that extra mile. We need to be competitive and be thought of as a place where perspective employees want to go, because this ultimately leads us...
The business — and the balance
We’re all familiar with the idea of work/life balance. We all know there is a price to be paid for losing oneself at the office or spending too much time (or too little) on our careers – and that there are so many elements involved in finding the ideal balance, if there is such a thing. Inevitably...
Advertising: The benefits of being bold
Advertising: That single word is the reason for the success and failure of so many businesses. However, it also can be hard to measure or judge its success. Taking a leap with a big advertising budget can certainly be risky, but the upside of building your company on its own success is truly immea...
Why give back?
Why give back? Because we owe a lot of our success to everyone here in Denver. If you have ever thought of getting your company more involved through donations of services or products, it’s a good idea to stick to some basics. Our experience is noteworthy, and I believe it may contain some bits of...
Boldly rebranding
this is not about bragging rights. It is about re-engineering what looks like, on the surface, to be a perfectly good brand – right? We began to think about a brand re-working during the 2008 economic downturn. Up to that point, times were good and we felt no pressured to change – but then the re...