BKD Announces Promotion, Hire for Marketing Roles
BKD provides tax and audit solutions with more than three thousand consultants serving clients in 50 states and around the world.
BKD is a national CPA and advisory firm that assesses not only accounting, but further risk management, technology, wealth management, and forensic and valuation services, serving nationwide and internationally.
Across 14 markets in eight states, Jennifer Hallam will now take the helm as regional marketing director, and in Hallam’s previous role, Cecily Waters will now lead of BKD’s Colorado and Salt Lake markets.
Based in Denver, Hallam has been with BKD since 2010, first as senior operations manager and later as marketing manager for the Denver, Colorado Springs, and Salt Lake City offices, leading marketing, branding, and advertising efforts across the three markets. She also has played a key role in community engagement via the BKD Foundation.
Hallam will provide coaching and guidance to office marketing teams across the region, to build upon the culture of growth and support them in their efforts to serve local markets.
She also serves on the board of the Denver Metro Chamber Leadership Foundation, is a Mile High United Way Women United member, and an active alumna with her Leadership Denver class (2009).
“Jennifer brings a collaborative approach to our marketing structure and a wealth of experience working in different sized markets and industries,” said North Region Managing Partner Jeff Ronsse.
“Having a wide range of experience within BKD provides a great perspective for working with our firm leadership and industry leaders to develop and implement growth opportunities.”
Waters succeeds Hallam as marketing manager for the Denver, Colorado Springs, and Salt Lake City offices.
Her responsibilities include identifying strategies and tactics to improve BKD brand awareness, generate demand for services, foster media relationships, and coordinate community involvement such as local seminars, speaking engagements, and client appreciation events.
Prior to joining BKD, Waters planned and executed integrated marketing communications plans for clients in the hospitality, IT, software and hardware, and health care industries.
She is a 2010 graduate of Auburn University with a Bachelor’s Degree in Communications and a Double Minor in Journalism and Business. She also holds a Certificate in Marketing Strategy from Cornell University.
“We look forward to working with Cecily who will bring new ideas and experience to our marketing and business development efforts here in Colorado and Salt Lake,” said Tammy Rivera, managing partner of the Colorado-Salt Lake practice unit.
(article: in conjunction with the release by BKD CPAs & Advisors)
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