Consumers expect more from brands today than ever before. Not only does your company have to be accessible and inclusive, but it also has to be sustainable, support good causes, and help folks from all walks of life lead better,…
With so many companies now hiring, it can be a race to get a competitive, first offer out to candidates. These days, if companies don’t make an offer within two weeks of the first interview, the prospective employee is very…
It’s no secret that hiring is currently one of the biggest challenges facing businesses currently. More than four million people in our industry of hospitality lost their jobs through the pandemic and the estimates show that a quarter of those…
Having a solid social media strategy is an integral part of any successful marketing plan. Nearly five billion people worldwide use social media. Further, an estimated 37% of social media users engage with brands and businesses on different platforms at…
It’s always been interesting to see how client expectations of marketing spend vary from business to business. A lot of businesses start small, or run a short trial to get a feel for the ROI before committing to a full-on…
You may think marketing is purely customer-focused, but this couldn’t be further from the truth. Internal marketing — that is, marketing directed toward the people working for your company — can be a very useful tool for many businesses. The…
With so many companies now hiring, it can be a race to get a competitive, first offer out to candidates. These days, if companies don’t make an offer within two weeks of the first interview, the prospective employee is very…
It’s no secret that hiring is currently one of the biggest challenges facing businesses currently. More than four million people in our industry of hospitality lost their jobs through the pandemic and the estimates show that a quarter of those…
Temporary telecommuting arrangements are now permanent for many businesses, creating happy employees and new questions. One unrecognized challenge is how to keep employees safe and healthy in their home offices. You look after your workers’ safety at the office or…
The last time I wrote about the bond market was five years ago when interest rates were about to become inverted. When this happens, it simply means you can get a higher interest rate on a shorter maturity bond than…
Looking for investment rental properties can be a huge challenge, especially for a novice investor. It’s not just a matter of finding a real estate agent to help you buy, or looking up property values on Redfin and Zillow. You…
Don’t wait until the end of the year to think about your tax planning and strategies. If you’re already seeing major changes in your business and/or personal taxes, you must prepare to assess and shift your tax strategies now. That…
From McDonald's golden arches to Nike's "Just do it," trademarks can be incredibly valuable. So it's no wonder that protecting trademarks is a big deal. An adequately protected trademark allows a business to build its brand, increase customer loyalty and…
Colorado’s legislature recently passed an update to Colorado’s non-competition statute. It will apply to any agreement entered into OR RENEWED after its effective date. The effective date is currently August 10, 2022. These changes do not affect the laws currently…
A new state law designed to expand labor rights for people who work on Colorado farms and ranches requires agricultural businesses to pay their employees at least the state’s minimum wage. The law also provides provisions for overtime pay, but…
