This is a time of confusion for businesses and consumers alike. Stand apart from your competition by taking a position of control and leadership as it pertains to safely reopening, and clearly communicate it with your guests; they’ll be ready to come back before you know it.
While humor might not be right for all marketing campaigns, knowing when and how to use it can be a powerful tool. Humor involves complex, cognitive processes that make your brain do a bunch of work without you realizing it. Here’s how that’s relevant to marketing.
Great salespeople have several traits in common. But the thing that makes customers feel truly understood is when your company culture matches their own values and culture.
Marketers have had to completely rethink what they say, to whom, and how they say it. The stakes have never been greater. Here are several tips and tricks to help guide your marketing strategy amid the pandemic.
In light of the COVID-19 pandemic, manufacturers of dietary supplements, CBD-derived products and health foods and beverages should carefully review their marketing and advertising claims to ensure legal compliance.
People quickly tire of having things explained to them. Effective marketing is about starting conversations. Whatever industry you’re in, you must show that you understand the problems and aspirations of your clients. Expertise without taking in perspectives is bunk.
Expert positioning is a facet of an overall PR strategy that builds visibility, credibility and recognition for the leadership of a company or organization. In other words, putting the CEO in the spotlight not only adds a voice to the company, but it gives a voice to the industry and earns them an authority position as a go-to expert in their field.
While we are at home scrambling to figure out what normal looks like right now for our businesses, taking care of ourselves and trying to keep our children occupied, we need to assess our virtual communication strategies. Here are some quick ideas on how to pivot your existing marketing plan with smart messaging that will benefit your business and your clients.
Using storytelling tools like analogy and sensory language, you can help people understand and remember unfamiliar concepts by tying them together with familiar ones. So, make it tasty.
One of the biggest marketing trends we are seeing in 2020 is authenticity. Authenticity is taking a life of its own. While a lot of companies and personal brands are trying to show engaging behind-the-scenes content, they’re doing it in a way that may be too contrived.
The guiding principle of a great public relations campaign, whether a modest one for a mom-and-pop shop or a far-reaching one for a Fortune 500 company, is the same: Take a company with a good story and make sure their desired audiences know about it.
There is a strong argument for spending marketing dollars even when times are tough. Here are several recession-proof marketing tips to utilize during economic uncertainty to ensure continued sales success today and ensuring a strong position ahead of the competition once things start to turn around.
If you want people to remember your brand message (which is another way of saying, if you want to make money), a basic appreciation for the way working memory functions is helpful.
In today’s world of Amazon and Costco and Google, might wins. But we can’t all be Goliath. Sometimes the best thing you can do for your brand is signal to people that ‘this brand is not for you.’
Today, jobs seekers need a great resume coupled with an excellent job search plan, a thoughtfully-created LinkedIn profile, robust networking, interviewing done just right, plus superb follow-up skills and an amazing attitude to land the job.
Learning to negotiate takes practice. Don’t expect yourself to become a pro overnight. After all, even the best negotiators need time to hone their skills.
Too many good companies are held back by not knowing when to focus on branding and when to focus on marketing. Know when to double down on branding, double down on marketing and where the two overlap.
To successfully capture the attention of the millennial demographic, there are several key components for CEOs and their teams — in any space providing product or services — to consider.
Once you look behind the curtain at big brands, there are many key strategies that can help smaller companies (with modest budgets) achieve similar, remarkable results.
LinkedIn is an underutilized platform for sales. However, using these three steps, companies can start to build their personal social selling model.
Your brand starts from the inside out — with the people that bring it to life. Building a solid foundation of culture among employees is a winning strategy to building a strong, resonant, meaningful brand with consumers.
While women are making great strides as entrepreneurs, more needs to be done to improve the economic impact and success rate of the individual businesses.
Being able to communicate your value to an employer through one-way video (where you video answers to questions they provide) or in a Skype/Zoom conversation is paramount. And, it’s important to do it correctly to really sell yourself well.
When building your brand, give yourself a leg up over your competition — and a lasting competitive advantage — by doing one or more of these three things to attract, win and keep the customers you want.
