How to get your business branding right
From smart content strategy and consistent messaging, a marketing expert shares some important elements for creating successful branding for your business.
Sales & Marketing
Social media management tips for small teams
Here, we dig into some practical and actionable tips for a successful social media program and what it takes to craft the ideal social media post.
Business storytelling blunders to avoid at all costs, part III
Your clients and stakeholders should be your brand’s heroes. They should be at the center of your stories. Once you’ve considered these questions earnestly and acted on these insights, you will begin to elevate your story-based marketing.
Business storytelling blunders to avoid at all costs, part II
Check out these tips for story-based marketing.
Meet the four “breeds” of customers
Customer retention is more important than ever, so the trick is to use the data you have on your customers to understand them and market to them more effectively. Before chasing down expensive new leads, dig deeper into existing customer data.
Top small business marketing tips in 2020
YellowDog knows how to dig deep into audience segmentation and targeted campaigns. On top of that, our team has all the strategic know-how and creative talent to help with initial branding and ongoing brand maintenance. Here are a few tricks.
Why you need to know what ad hominem means
The use of ad hominems strains relationships, stifles debate, and often results in poor decisions. They can be as innocent as an overlooked social cue, or as toxic as racism. Ad hominem arguments promote ignorance, contentiousness and social censorship.
The growth of programmatic TV advertising
Brands, agencies and content platforms are quickly adopting new technologies, and creating new moral imperatives to everyone’s benefit.
4 Refreshingly simple tips to distinguish fact from fiction
In the age of the internet, we are constantly being bombarded by content. But how do you determine what is true and what is not? Start with these four tips to critically asses the content you consume.
5 marketing fundamentals that are completely unchanged in the new times
As if marketing weren’t already challenging enough for so many firms, this tumultuous year may give you the sense that you have to scrap and re-work your entire marketing strategy. But instead of rethinking, start with the basics.
Social media pandemic growth solutions for small businesses
Here are some surefire, helpful tips for your small business to have social media guide you through these unprecedented coronavirus waters.
The less said the better (sometimes)
Rather than overwhelm customers and clients with daily reminders that “we’re all in this together,” consider saying nothing. While this is not your typical public relations advice, right now, it’s worthwhile communication that will speak volumes to your audience.
5 Communication tips for hotels and restaurants when reopening
This is a time of confusion for businesses and consumers alike. Stand apart from your competition by taking a position of control and leadership as it pertains to safely reopening, and clearly communicate it with your guests; they’ll be ready to come back before you know it.
Should you elevate your marketing with humor or play it safe?
While humor might not be right for all marketing campaigns, knowing when and how to use it can be a powerful tool. Humor involves complex, cognitive processes that make your brain do a bunch of work without you realizing it. Here’s how that’s relevant to marketing.
Are you recruiting intimacy-driven salespeople? You should be
Great salespeople have several traits in common. But the thing that makes customers feel truly understood is when your company culture matches their own values and culture.
What should your digital marketing strategy be during coronavirus?
Marketers have had to completely rethink what they say, to whom, and how they say it. The stakes have never been greater. Here are several tips and tricks to help guide your marketing strategy amid the pandemic.
State and Federal Agencies crack down on COVID-19 claims
In light of the COVID-19 pandemic, manufacturers of dietary supplements, CBD-derived products and health foods and beverages should carefully review their marketing and advertising claims to ensure legal compliance.
Why your marketing should start a conversation
People quickly tire of having things explained to them. Effective marketing is about starting conversations. Whatever industry you’re in, you must show that you understand the problems and aspirations of your clients. Expertise without taking in perspectives is bunk.
Why you should consider putting your CEO in the spotlight
Expert positioning is a facet of an overall PR strategy that builds visibility, credibility and recognition for the leadership of a company or organization. In other words, putting the CEO in the spotlight not only adds a voice to the company, but it gives a voice to the industry and earns them an authority position as a go-to expert in their field.
How to maintain business communication, connection in the wake of coronavirus
While we are at home scrambling to figure out what normal looks like right now for our businesses, taking care of ourselves and trying to keep our children occupied, we need to assess our virtual communication strategies. Here are some quick ideas on how to pivot your existing marketing plan with smart messaging that will benefit your business and your clients.
Here’s how sensory language can elevate your marketing
Using storytelling tools like analogy and sensory language, you can help people understand and remember unfamiliar concepts by tying them together with familiar ones. So, make it tasty.
In 2020 consumers are buying authenticity
One of the biggest marketing trends we are seeing in 2020 is authenticity. Authenticity is taking a life of its own. While a lot of companies and personal brands are trying to show engaging behind-the-scenes content, they’re doing it in a way that may be too contrived.
What public relations is, and is not
The guiding principle of a great public relations campaign, whether a modest one for a mom-and-pop shop or a far-reaching one for a Fortune 500 company, is the same: Take a company with a good story and make sure their desired audiences know about it.
Marketing in times of economic uncertainty
There is a strong argument for spending marketing dollars even when times are tough. Here are several recession-proof marketing tips to utilize during economic uncertainty to ensure continued sales success today and ensuring a strong position ahead of the competition once things start to turn around.
