Marketing secrets of the big brands
Once you look behind the curtain at big brands, there are many key strategies that can help smaller companies (with modest budgets) achieve similar, remarkable results.
Sales & Marketing
3 Steps to Creating a Profitable LinkedIn Message
LinkedIn is an underutilized platform for sales. However, using these three steps, companies can start to build their personal social selling model.
Customers won’t love your company until your employees do
Your brand starts from the inside out — with the people that bring it to life. Building a solid foundation of culture among employees is a winning strategy to building a strong, resonant, meaningful brand with consumers.
How to Make Your First (or Next) $100K
While women are making great strides as entrepreneurs, more needs to be done to improve the economic impact and success rate of the individual businesses.
Best Video Interviewing Tips for Executive Job Seekers
Being able to communicate your value to an employer through one-way video (where you video answers to questions they provide) or in a Skype/Zoom conversation is paramount. And, it’s important to do it correctly to really sell yourself well.
3 Essential Brand Strategies for Emerging Markets
When building your brand, give yourself a leg up over your competition — and a lasting competitive advantage — by doing one or more of these three things to attract, win and keep the customers you want.
How Storytelling is Changing Marketing and Consumerism
Marketing and advertising techniques are always evolving, yet now they are changing faster than ever before. In today’s world, people are less attentive, paying attention only for short amounts of time, and it is taking a toll on marketers’ ability to grasp an audience.
3 Signs Your Company is Ready for a Rebrand
Certain business challenges are best solved with a bold brand move. Learn from three companies that charted a new brand course and had great results.
Want to Grow Your Business? It's Time to Go Live
How businesses who haven't traditionally used video marketing can use live video to help launch products and increase sales and engagement.
The Trip is Often the Destination
While the journey from generating an idea to making money is complicated and filled with count-less steps, launching a business is one of the most rewarding things you can do.
Is it Time to Rebrand Your Small Business?
Brand identity is crucial to the success of any small business. However, it doesn’t serve a small business to develop a brand identity and then blindly hold onto it for dear life.
Improve Your Marketing With This Practical Lesson From Beautiful Music
Consumers are growing increasingly distrustful of marketing rhetoric, promises and boasts. This means it’s time for a fresh take on old tactics. Marketers can take a lesson from musician Ella Fitzgerald on how to wow an audience.
Land the Job With This Executive Resume Checklist
Just as important in getting out there this summer, is updating your executive resume to land those interviews. This 35-Point Assessment Checklist will help you get your resume in top-notch shape.
Why Do You Lie To Salespeople?
Sales karma is at play all day, every day, and when you least expect it, it will come back to bite you. Making honesty and serving others your number one priority, and the good karma will find its way to you and your business
How Companies Can Use Customer Criticism to Grow
Demographic changes have disrupted the marketing industry, changing customer service. Yet, most organizations still us an outdated service playbook that doesn’t consider the new ways customers interact with businesses.
Avoid These Pitfalls to Make a Reputation Scare Transformational
By engaging in the fearless deep-dive, companies can not only solidly address their reputation issues, but come out the other side with better talent, better KPIs, better systems and even fixed costs of marketing lowered by as much as 50%.
So, You Want to Launch a Crowdfunding Campaign
There are a lot of questions surrounding starting crowdfunding campaigns: Do I need a large social media following? Is Kickstarter the best platform? This article answers these and what will actually work.
Most Powerful Salespeople 2019: Proofpoint's Tyler Murphy
Focused on strategic partnerships that can each deliver tens of millions of dollars annually, Murphy has worked to execute agreements, manage relationships and develop go-to-market Tier-1 MSPs and systems integrators.
Most Powerful Salespeople 2019: Net2Source's Ajeta Sinha
Rather than learning from books, Sinha says that the real sales education comes from from people, environment, situations, hardships and blunders.
Most Powerful Salespeople 2019: Transworld's Al Fialkovich
Fialkovich and his wife, Jessica Fialkovich, launched Transworld’s Denver office after more than a decade buying, building and selling successful businesses in the wine, spirits and retail industries in Colorado and Florida.
Most Powerful Salespeople 2019: BluSky's Kaci Franklin
Social media and the internet are changing the landscape for sales professionals, she says. "But I feel that it has impacted me the most in holding our team and myself accountable to deliver the best customer experience we can.”
Most Powerful Salespeople 2019: Insight Global's Dominic Pera
For Pera, maintaining success in sales is not easy — instead it requires more hard work, drive and preparation to continually grow and excel.
Most Powerful Salespeople 2019: Pie Consulting's Mike Ermisch
“People who continually connect with their clients on a relational versus project-by-project basis are the ones who experience long-term success. It doesn’t matter if you’re gregarious or reserved," Ermisch says.
Meet Your New Favorite Secret Brand Weapon: Signals
Even major brands can undermine their own goals when they get out of perceptual alignment — by saying, showing or doing things that create consumer confusion or mistrust.
