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How to Edit Product Videos that Boost Sales for E-commerce Businesses
Forget static product images, the future of e-commerce belongs to dynamic, engaging product videos. According to a Wyzowl report, 82% of people have been convinced to buy a product or service after watching a video. Product videos have become a crucial part of any e-commerce business’s marketing strategy. However, creating co[...]
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Faces of Colorado Business: Dovetail Solutions
ColoradoBiz showcases the personalities behind the companies in a range of industries and in all stages of development, from startups to stalwarts. Dovetail Solutions brings 35+ years of experience delivering full-service communications. With deep-rooted expertise in public relations, branding, social media, digital marketing, p[...]
The Role of Customer Acquisition and Retention in Business Growth
The success of a business relies on multiple aspects, including the quality of products or services, efficient marketing tactics and smooth operational processes. However, the key ingredients for boosting revenue and growth are fundamentally twofold — attracting new customers and keeping existing ones. Both customer acquisitio[...]
Discover the Best CRMs for Small Businesses in 2024
Small businesses thrive by leveraging available resources in today’s competitive landscape. CRM software stands as a pivotal tool in this tech arsenal. It’s more than just data organization; it’s a game-changer, offering insights into customer behavior, preferences and interactions — key elements for adapting[...]
What is Programmatic Advertising (And How Does it Work?)
An innovative approach that has revolutionized the way businesses connect with their target audience is programmatic advertising, a technology-driven, data-centric approach to procuring and positioning digital advertisements. In contrast to conventional ad-buying methods that include human negotiations and manual insertion orde[...]
The Ultimate Guide to WordPress Accessibility, and How it Can Boost Your Platform
More than 45.8% of websites across the globe were powered by WordPress in 2023. The figure was 43.2% in 2022. Whether you want to create a simple or complex website for your business, WordPress can create the most trusted, versatile and user-friendly platform for your business goals. However, when working with WordPress to build[...]
How Lighting and Color Impacts Your Brand Photography, for Better or Worse
The visual appeal of photographs, encompassing factors such as lighting and color schemes, holds substantial sway over consumers. This underscores the critical importance for small business owners to meticulously consider color and lighting when crafting their branding strategies and visual identities. Maintaining a consistent v[...]
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5 Metrics for Measuring the Success of Emotional Marketing
About 31% of advertisers report significant profit gains when using emotional marketing. However, emotional or emotive marketing might seem like a less tangible approach to marketing, as far as ways to measure its success. You’re not just looking at sales or website traffic — you’re delving deeper into sentiment [...]
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Unwrapping the Perfect Gift — A New Approach to Gifting in 2024
In a world where experiences triumph over possessions and sustainability takes center stage, it’s time to take an innovative approach to gifting. Say goodbye to cluttered junk drawers and hello to purposeful, travel-friendly gifts that align with the modern, conscious lifestyle. As we embark on this journey together, let’[...]
Starting Your Colorado Business at Home: A Guide to Successful Homepreneurship
It’s no secret that Colorado is supportive of entrepreneurs. Indeed, a recent report found it to be the 11th best state to start a business. A thriving business landscape isn’t just positive for those operating from traditional stores or offices though. It’s more practical than ever to start your small business in Colorado[...]
7 Must-Have Features for Your Restaurant Mobile App
It’s no secret that the restaurant market is oversaturated. Opening a restaurant means you’ll be competing with dozens of other restaurants in the area. To avoid shutting down and ensure your continuous success, you need to find ways to differentiate yourself from the competition. One such way is to provide customers with th[...]
Generating Leads on Instagram: 10 Proven Tactics to Enhance Your Social Media Reach
As a social media platform, Instagram connects users by allowing them to share life stories through images and videos. Interestingly, statistics reveal that up to 80% of Instagram accounts follow a business. Therefore, if you are yet to venture into the digital space to market your business, you are missing out on many opportuni[...]
