Sales & Marketing

Today, jobs seekers need a great resume coupled with an excellent job search plan, a thoughtfully-created LinkedIn profile, robust networking, interviewing done just right, plus superb follow-up skills and an amazing attitude to land the job.

Learning to negotiate takes practice. Don’t expect yourself to become a pro overnight. After all, even the best negotiators need time to hone their skills.

Too many good companies are held back by not knowing when to focus on branding and when to focus on marketing. Know when to double down on branding, double down on marketing and where the two overlap.

To successfully capture the attention of the millennial demographic, there are several key components for CEOs and their teams — in any space providing product or services — to consider.

Once you look behind the curtain at big brands, there are many key strategies that can help smaller companies (with modest budgets) achieve similar, remarkable results.

LinkedIn is an underutilized platform for sales. However, using these three steps, companies can start to build their personal social selling model.

While women are making great strides as entrepreneurs, more needs to be done to improve the economic impact and success rate of the individual businesses.

Being able to communicate your value to an employer through one-way video (where you video answers to questions they provide) or in a Skype/Zoom conversation is paramount. And, it’s important to do it correctly to really sell yourself well.

Marketing and advertising techniques are always evolving, yet now they are changing faster than ever before. In today’s world, people are less attentive, paying attention only for short amounts of time, and it is taking a toll on marketers’ ability to grasp an audience.

While the journey from generating an idea to making money is complicated and filled with count-less steps, launching a business is one of the most rewarding things you can do.

Brand identity is crucial to the success of any small business. However, it doesn’t serve a small business to develop a brand identity and then blindly hold onto it for dear life.

Consumers are growing increasingly distrustful of marketing rhetoric, promises and boasts. This means it’s time for a fresh take on old tactics. Marketers can take a lesson from musician Ella Fitzgerald on how to wow an audience.

Just as important in getting out there this summer, is updating your executive resume to land those interviews. This 35-Point Assessment Checklist will help you get your resume in top-notch shape.

Sales karma is at play all day, every day, and when you least expect it, it will come back to bite you. Making honesty and serving others your number one priority, and the good karma will find its way to you and your business

Demographic changes have disrupted the marketing industry, changing customer service. Yet, most organizations still us an outdated service playbook that doesn’t consider the new ways customers interact with businesses.

By engaging in the fearless deep-dive, companies can not only solidly address their reputation issues, but come out the other side with better talent, better KPIs, better systems and even fixed costs of marketing lowered by as much as 50%.

There are a lot of questions surrounding starting crowdfunding campaigns: Do I need a large social media following? Is Kickstarter the best platform? This article answers these and what will actually work.