While we are at home scrambling to figure out what normal looks like right now for our businesses, taking care of ourselves and trying to keep our children occupied, we need to assess our virtual communication strategies. Here are some quick ideas on how to pivot your existing marketing plan with smart messaging that will benefit your business and your clients.
Using storytelling tools like analogy and sensory language, you can help people understand and remember unfamiliar concepts by tying them together with familiar ones. So, make it tasty.
One of the biggest marketing trends we are seeing in 2020 is authenticity. Authenticity is taking a life of its own. While a lot of companies and personal brands are trying to show engaging behind-the-scenes content, they’re doing it in a way that may be too contrived.
The guiding principle of a great public relations campaign, whether a modest one for a mom-and-pop shop or a far-reaching one for a Fortune 500 company, is the same: Take a company with a good story and make sure their desired audiences know about it.
There is a strong argument for spending marketing dollars even when times are tough. Here are several recession-proof marketing tips to utilize during economic uncertainty to ensure continued sales success today and ensuring a strong position ahead of the competition once things start to turn around.
If you want people to remember your brand message (which is another way of saying, if you want to make money), a basic appreciation for the way working memory functions is helpful.
In today’s world of Amazon and Costco and Google, might wins. But we can’t all be Goliath. Sometimes the best thing you can do for your brand is signal to people that ‘this brand is not for you.’
Today, jobs seekers need a great resume coupled with an excellent job search plan, a thoughtfully-created LinkedIn profile, robust networking, interviewing done just right, plus superb follow-up skills and an amazing attitude to land the job.
Learning to negotiate takes practice. Don’t expect yourself to become a pro overnight. After all, even the best negotiators need time to hone their skills.
Too many good companies are held back by not knowing when to focus on branding and when to focus on marketing. Know when to double down on branding, double down on marketing and where the two overlap.
To successfully capture the attention of the millennial demographic, there are several key components for CEOs and their teams — in any space providing product or services — to consider.
Once you look behind the curtain at big brands, there are many key strategies that can help smaller companies (with modest budgets) achieve similar, remarkable results.
LinkedIn is an underutilized platform for sales. However, using these three steps, companies can start to build their personal social selling model.
Your brand starts from the inside out — with the people that bring it to life. Building a solid foundation of culture among employees is a winning strategy to building a strong, resonant, meaningful brand with consumers.
While women are making great strides as entrepreneurs, more needs to be done to improve the economic impact and success rate of the individual businesses.
Being able to communicate your value to an employer through one-way video (where you video answers to questions they provide) or in a Skype/Zoom conversation is paramount. And, it’s important to do it correctly to really sell yourself well.
When building your brand, give yourself a leg up over your competition — and a lasting competitive advantage — by doing one or more of these three things to attract, win and keep the customers you want.
Marketing and advertising techniques are always evolving, yet now they are changing faster than ever before. In today’s world, people are less attentive, paying attention only for short amounts of time, and it is taking a toll on marketers’ ability to grasp an audience.
Certain business challenges are best solved with a bold brand move. Learn from three companies that charted a new brand course and had great results.
How businesses who haven't traditionally used video marketing can use live video to help launch products and increase sales and engagement.
While the journey from generating an idea to making money is complicated and filled with count-less steps, launching a business is one of the most rewarding things you can do.
Brand identity is crucial to the success of any small business. However, it doesn’t serve a small business to develop a brand identity and then blindly hold onto it for dear life.
Consumers are growing increasingly distrustful of marketing rhetoric, promises and boasts. This means it’s time for a fresh take on old tactics. Marketers can take a lesson from musician Ella Fitzgerald on how to wow an audience.
Just as important in getting out there this summer, is updating your executive resume to land those interviews. This 35-Point Assessment Checklist will help you get your resume in top-notch shape.
