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CRM-Metaverse Integration: What You Need to Know for 2024
As we enter 2024, the digital world is profoundly transforming. Customer Relationship Management (CRM) systems and thе metaverse arе kеy playеrs in this evolution. You may have heard these tеrms individually, but their convеrgеncе is important in reshaping how businesses operate and interact with customers. Let’s [...]
The Best Loyalty Program Promotion is Your Social Media — Here’s Why
In a 2022 study, 70% of Americans considered loyalty programs a top factor in loyalty toward their favorite brands. Loyalty programs improve customer retention, the lifetime value of a customer, customer satisfaction and brand reputation. However, simply having a loyalty rewards program isn’t enough. You need to promote it reg[...]
Mastering Success in Finance: 4 Essential Marketing Tips for Financial Businesses
Customer and consumer behavior is constantly evolving. While this is a good thing in terms of customer demand and engagement as people seek out new businesses and products, it can be challenging to know how to attract or maintain customers. When combining the now ever-present, globally based marketplace, it can become a stressfu[...]
Chat GPT isn’t Always the Answer: 4 Reasons for Human-Generated Copy is Still Essential
There is a lot of trashy writing out in the world. For reference, please consider —well, almost anything online. There are many reasons why it’s so easy to find dreadful content. The main reason is that we now live in an age where gatekeepers are largely absent from the publishing process. Sure, if Joe Schmoe […]
Unlocking the Power of Conversational AI: 6 Game-Changing Applications for Your Business
It’s no secret that we’re living through a period of extraordinary digital transformation. Foremost among the new technologies that have captured global interest? Conversational AI. The attention is definitely warranted. Conversational AI is versatile and powerful — and it’s already drastically changing how we work. [...]
Top Company 2023: Advertising & Marketing
Now in its 36th year, ColoradoBiz magazine’s Top Company Awards program recognizes businesses and organizations based in Colorado or with a significant presence in the state that are leading the way in their fields, as demonstrated by financial performance, notable company achievements and community engagement. To be considere[...]
The Power of Professionalism: Why Company Uniforms Matter
There are so many aspects of running a business, so many big calls to make and decisions to weigh up. Well, one of the decisions that any business owner might like to consider is whether or not to have company uniforms. Are uniforms needed? Can they have a positive or negative impact in the workplace? […]
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Women to Watch 2023 — Versatility
Everywhere in Colorado, women are leading our business communities to new levels of success. They each have a unique story that has shaped our state through economic, social and enterprising contributions. Yet, at times, these women go unnoticed. ColoradoBiz is here to change that. Sandy Michael is the owner and Chief Relationsh[...]
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Emotive Marketing Isn’t Just ‘Sad’ Stories: The Benefits of Full-Spectrum, Emotional Marketing
When creating a design for a brand, or developing a color palette, each brand is unique. Each collection of colors tells its own story without words. This is much like the expansive array of emotions that humans experience, with each color/emotion playing its unique role in influencing perceptions, decisions and actions. It is t[...]
Cracking the Code of Business Marketing: 10 Strategies for Success in a Dynamic Landscape
In the dynamic world of business, marketing stands as the cornerstone of success. Effective marketing strategies can propel a business to new heights, connecting products or services with the right audience and driving growth. But with the ever-evolving landscape of consumer behavior and technology, how can businesses crack the [...]
How to Utilize Color Psychology to Boost Your Digital Marketing Efforts
When creating an online presence for your business, there are a lot of things to consider. From the font you use and how you talk to your audience to what products you sell and who exactly you’re targeting. The list goes on. But what if we told you that colors, too, can play a big […]
The Power of Email Automation: Streamlining Workflows and Enhancing Efficiency
It seems as though automation is at the forefront of almost all business growth nowadays — and for good reason. By automating specific tasks, a company can free up essential workers to take on larger roles. Businesses can save money, streamline processes and fight back against employee burnout. Maybe you’re already utilizin[...]
