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Maximizing Efficiency, Minimizing Errors: Harnessing AI and Automation in Your Marketing Strategies
If used correctly, AI and automation has the potential to upgrade your marketing strategy. The general perception is that most workers are scared of integrating automation into the workplace. However, public opinion on automation actually indicates the opposite — most employees feel more positively than negatively about the to[...]
Unleashing the Power of Local Community Engagement: A Guide to Small Business Success
Running a business is all about finding ways to properly engage your customer base. From your products to your marketing, you want everything to be as narrow as possible. The question isn’t “What does it take for a coffee shop to be successful?” It’s “What does it take for this coffee shop in YOUR town […]
Supporting Small Businesses Across Colorado: Polis Administration Awards 40 Digital Marketing Grants
Governor Polis and the Business Support division of the Colorado Office of Economic Development and International Trade (OEDIT) recently announced the 40 recipients of the digital marketing grant that is distributed through the Small Business Accelerated Growth Program. This grant awards small businesses in Colorado $5,000 to he[...]
How to Generate Qualified Leads for a Small Business: 3 Easy Tips
According to a 2021 HubSpot State of Marketing survey, 50% of small business owners say generating qualified leads is their primary digital marketing goal. But generating leads is a top challenge for 41% of content marketers. So, For the growth of a small business, understanding how to generate qualified leads should be a top pr[...]
4 Prompts and Tips for ChatGPT: A Comprehensive Guide for Marketers
AI isn’t a cure-all for lazy marketers. It’s not going to write every blog for you at the level of quality you want. It’s not going to give you all of the secrets to success. AI is a great tool to help you generate ideas when you hit a roadblock. It’s never going to (or […]
Unlocking the Power of eCommerce Personalization: 6 Actionable Tactics to Revolutionize Your Digital Strategy
In ecommerce, personalization has become essential as customers expect retailers to understand their needs and expectations and offer relevant products. According to McKinsey, 71% of consumers want personalized interactions, and 76% get frustrated when they don’t get them. To catch up with this trend, digital merchants are loo[...]
Navigating Economic Downturns as a Business Owner: A Guide to Sustained Growth
Small- and medium-sized enterprises account for 90% of the U.S. business population. And when the economy takes a nosedive, as it’s doing now in some sectors, many of these companies can suddenly feel like a drummer who’s lost their rhythm — there’s a beat, but they aren’t hitting it. Instead of a coord[...]
Marketing with Accessible Content: Utilizing User Experience to Build an Effective Campaign
Every user experience (UX) designer worth their salt knows that accessibility is integral to any website build. Hosting accessible content on your website can help you stay out of legal trouble, significantly improve metrics like bounce rate, and expand your audience coverage. However, a recent assessment of global web design by[...]
How To Develop a B2B Social Media Marketing Strategy
There’s no denying how well social media facilitates conversations and connections between businesses and consumers. It does it so well that business-to-business (B2B) operations often question if they should have their own social media marketing strategy. The short answer is, they should. B2B customers partake in social med[...]
Unlocking Brand Loyalty: Enhancing Customer Experience in the Digital Age
There’s no denying the importance of digital marketing when it comes to the success and growth of any business. However, today’s consumers want more than traditional advertisements and techniques — they want better experiences and stronger relationships. If your business focuses on those things, you’re more likely to bui[...]
AI for Customer Service: 5 Easy Ways to Help Your Customers
Replacing humans with robots? Not too long ago this concept struck fear in the hearts of the general public who believed humans would soon be redundant. Luckily, the human species has warmed up to the idea of living side-by-side with cold machines. Compared to antiquated customer service teams staffed by real people, consumers h[...]
8 Steps for Creating an Omnichannel E-commerce Strategy
With the digitalization of commerce, customers are adopting new shopping patterns. According to Salesforce, 78% of customers use several channels to start and complete a transaction. Additionally, on average, customers communicate with companies through nine different channels. That’s why it’s essential to optimize y[...]
