Denver's Craftsy and TODAY Food Partner to Create Cooking Class
Screen-to-spoon digital content and video series offers culinary experience for home viewers
Craftsy, NBCUniversal Cable Entertainment's online destination for makers to learn, create and share, and TODAY Food partnered with celebrity chef and restaurateur Scott Conant to develop a new digital cooking class "Pasta Like a Pro: Everyday to Gourmet." Debuting October 16, the pasta master class gives viewers access to Conant's signature dishes and professional technique.
"At Craftsy, we bring endless creativity and inspiration to at-home enthusiasts with notable field experts and helpful how-to content," says John Levisay, CEO and founder of Craftsy. "We're thrilled to partner with an esteemed talent such as Chef Scott Conant, who brings the same unwavering passion to his cooking as the Craftsy foodies bring to our community. 'Pasta Like a Pro' offers something for everyone – from on-the-go recipes to carefully crafted complex dishes."
"Pasta Like a Pro: Everyday to Gourmet," is part of the Craftsy Culinary All-Stars collection, which allows everyday chefs to learn from and cook with top chef personalities from the convenience of their own kitchens. From simple weeknight dinners to more complex dishes, the how-to video series can satisfy and pasta craving. Conant's recipes will be available in a digital cookbook on Craftsy.
"I'm excited to share my personal joy for cooking with the Craftsy audience," says Conant. "There is something so special about creating that perfect bite in your own kitchen. I grew up with Italian food; it's my passion. I created this Craftsy class to teach innovative ways on how to create the elegant simplicity of a delicious pasta dish for all cooking levels."
A special launch day introductory offering for "Pasta Like a Pro: Everyday to Gourmet," will be available for 48 hours on Craftsy's website October 16 and for a one-time $39.99 fee thereafter. Once a use accesses a class, it is permanently accessible in their library, with ease to rewind, re-watch or catch a clip in slow motion.
Craftsy, headquartered in Denver, is a part of NBCUniversal Cable Entertainment, and an online content and commerce platform for passionate makers to learn, create and share. This May, the seven-year-old company was acquired for a reported $230 million.
Offering content for millions of creative tastemakers in more than 180 countries, Craftsy delivers a growing, unrivaled collection of more than 1,300 on-demand videos and classes. Craftsy works with experts in a range of verticals including quilting, sewing, knitting, cake decorating, drawing, painting, cooking crochet and verticals, including quilting, sewing, knitting, cake decorating, drawing, painting, cooking, crochet and more, combining top-quality content, anytime convenience and the intimacy of an in-person experience with global talent. With six in-house studios and a top-notch creative team, Craftsy produced high quality broadcast content that inspires and entertains. Craftsy's premium online shop provides an assortment of supplies, kits, patterns, fabrics and more. Members of the Craftsy community – whether neighbors or makers – inspire and support each other with ideas, tips and positive feedback along the way.