4 Prompts and Tips for ChatGPT: A Comprehensive Guide for Marketers
ChatGPT has been a boon for organizations, allowing them to focus on their core competencies. Here's how YOU should be using it.
AI isn’t a cure-all for lazy marketers. It’s not going to write every blog for you at the level of quality you want. It’s not going to give you all of the secrets to success. AI is a great tool to help you generate ideas when you hit a roadblock. It’s never going to (or shouldn’t be allowed to) be a replacement for true creativity and human expression. You still add the “human” to the intelligence.
ChatGPT isn’t going to eliminate your job — but it will eliminate the tedium
The introduction of ChatGPT into the workplace has been met with an array of reactions. On the one hand, there are those who view it as a threat to their livelihood and job security; on the other hand, however, many have embraced its potential to free them from mundane tasks while still allowing them to contribute in meaningful ways. There’s a powerful argument that can be made either way about what types of AI content should/shouldn’t be permitted to be used in the world. But what we’re going to cover here is simple and process-related — and something every business should be learning how to do right now.
Prompts to help ChatGPT help itself
Perhaps the most important aspect of working with ChatGPT is understanding how to communicate with it. Ask it for clarification. Ask it if it understands your questions and direction. Ask it to ask you questions so it can come up with information that’s actually useful.
ChatGPT is a language model, but it’s an incredibly intuitive language model. It knows what it needs to do virtually any task successfully. Ask how to implement its ideas. Ask where to implement its ideas.
A prompt we’ve used with success: How can I improve the quality and relevance of the prompts I provide to ChatGPT for more accurate and helpful responses?
Prompts to Kickoff the brainstorming process
Brainstorming methods are important tools to have in any organization’s arsenal when considering creative problem-solving. There are many different approaches available, from using visual cues like images or diagrams to creating open-ended discussions with team members.
Prompts can help kickoff brainstorming sessions by providing a jumping-off point for discussion, as well as helping to generate new ideas that may otherwise go unnoticed. Additionally, prompts can provide structure and direction during the brainstorming process, which can lead to better results overall.
A prompt we’ve used with success: How can my team enhance our brainstorming sessions to generate more creative and impactful marketing ideas for our client in the [industry] industry? Give 3 specific examples.
Prompts to help define a marketing strategy
Prompting techniques provide a foundation from which marketers can create meaningful and impactful campaigns that bring about tangible results for their clients through strategic planning backed up with data-driven decisions regarding budget allocation and targeted audiences.
A Prompt we’ve used with success: What are some key considerations and actionable steps to develop a marketing strategy that maximizes return on investment (ROI) for my business?
Prompts to help analyze Google Ads data
Data analysis of Google Ads can be a daunting task, but prompts can help in this area of digital marketing as well.
Sometimes we know why an ad isn’t performing. Every digital marketer on the planet has (or should have) a troubleshooting checklist for ad performance, from copy and graphics to video and landing pages. But sometimes we could use a little help to get the thought process flowing, especially if the answers aren’t revealed in our usual checklist. Google Ads troubleshooting is something that ChatGPT is surprisingly astute at.
A prompt we’ve used with success: How can I diagnose and address the issue of low Click Through Rate (CTR) in my Google Ads account to improve campaign performance?
The Bottom Line
ChatGPT has been a boon for organizations, allowing them to focus on their core competencies.
In the way that we’re promoting ChatGPT in this article, it stands to reason that it will in fact HELP creativity, rather than eliminate jobs where creativity is key.
The prompts in this article are only a few ways we’ve been able to incorporate AI technology into our AI-era workflow. The most important thing to remember when it comes to ChatGPT is that its most intelligent quality is its ability to give you the information you need to get the most out of it. You’re still the one who makes the content human.