GenXYZ 2023 — Taylor Rosty
Motivated to serve people, Rosty serves nonprofits through her work at Lasso and leads the firm with a spirit of servant leadership and humility.
They’re uncommon achievers, whether as entrepreneurs, CEOs, nonprofit leaders, visionaries critical to their companies’ success or, in some cases, all of those roles. This year’s Top 25 Young Professionals figure to continue making a difference professionally and in their communities for years to come.
Read on to learn about the 2023 Top 25 Young Professionals and to see the list of this year’s top 50 finalists.
READ: GenXYZ 2023 — Top 25
Taylor Rosty, 28
CEO, Lasso Digital | Denver
In three years, Taylor Rosty has transformed a small, two-person healthcare marketing agency into a 12-person communications, marketing and fundraising consultancy aimed at helping nonprofits further their missions. Rosty led the agency through a rebrand and restructuring. Under her leadership, Lasso Digital has become one of the only firms in Colorado that combines a full-service marketing agency with a full-service fundraising strategy.
Rosty has secured large contracts, including an extensive two-year contract with the Wyoming Department of Education and a statewide advertising contract with Connect for Health, Colorado’s healthcare marketplace. She has crafted a company culture that allowed the company to retain 100% of its team during the Great Resignation, motivating her team to perform while celebrating them as human beings. She has been running the company while being a first-time mom. Most of Lasso’s growth occurred while Rosty was working from home with her newborn, who made appearances on Zoom calls.
For community work, Rosty is vice president of the board of directors for Project Safeguard, a Denver nonprofit helping survivors of gender-based violence (sexual assault, stalking, domestic violence) access critical legal resources. She graduated magna cum laude from the Wharton School at the University of Pennsylvania with a bachelor of science in economics with a focus in marketing, and is an alumni interviewer for the University of Pennsylvania.
Motivated to serve people, Rosty serves nonprofits through her work at Lasso and leads the firm with a spirit of servant leadership and humility that allows her team to feel seen and heard.