Hard Work, Innovation and Good Timing Allow AdCellerant to Deliver
2017 Top Company Awards – Consumer Business
Digital marketing services weren't as highly sought-after in the beginnings of the Top Company Awards 30 years ago, but today, our awards winner: AdCellerant, and finalists, Room 213 and Inflow, show that their skills, talents and experiences are crucial business operations.
Denver-base AdCellerant makes quality digital marketing accessible to businesses. AdCellerant created it proprietary digital advertising platform, UI.marketing to help the marketer unify the fragmented market into a single toolkit and simplify the planning, execution, auditing, reporting and billing for the campaign.
The reporting tool within the UI.marketing provides transparency for campaign level delivery. The marketer can identify high-and-low-performing target, with easy-to-understand visualizations for every possible reporting metric from impression to sale. AdCellerant plans to release a 2.0 version with more features in 2017.
"We believe the only companies that will be left in this space in the end are the companies focused on solving the problems of the marketer – and not just the national marketer," founder and CEO Brock Berry says. "We're here to make planning, buying and managing digital marketing as simple as buying consumer goods on Amazon."
On the philanthropy side, AdCellerant sponsors a lunch every Thursday at Civic Center Park for more than 100 people experiencing homelessness and hunger. There are also monthly volunteer opportunities with a local organization working with homeless teens, and staff members help with Habitat for Humanity projects twice a year.
The company has 24 employees, and celebrates wins, high points and holidays every month with a happy hour and party. There is a pingpong table, drone flights, basketball games and garage doors. Everyone has a workstation, not an office, and every Friday there is a stand-up and update of what's happening in the company.
Room 214 founders James Clark and Jason Cormier were childhood friends who shared a dorm room at Colorado State University. Today, the Boulder-based digital and social media marketing agency offers research, strategy and custom creative content for both B2B and B2C clients ranging from food brands to high-tech firms. The company believe in acting out of love, not fear, which means being fearlessly creative and completely strategic for clients. Each worker has at least 20 percent of working hours set aside for personal development which includes volunteering, serving on boards and other activities.
Inflow provides e-commerce marketing services to online retailers. The Denver-based agency specializes in SEO, paid advertising and conversion optimization. Clients range from e-commerce giants to emerging brands. Employees fill out quarterly anonymous culture surveys, and the company sets up initiatives to make improvements to the areas with lower scores.