Narrative-Changer, Michelle Balch Lyng, Sets Strong Culture, High Expectations

Expertise, honesty and integrity indicative of under-40 founder's strong leadership skills



Michelle Balch Lyng heads a small firm with big results, one that often considers clients as friends. That kind of care pays off: Under Lyng’s leadership, Novitas has consistently enjoyed revenue growth of 30 percent to 40 percent for each of its 10 years. The firm serves as the first line of communications defense for Colorado’s oil and gas industry, and it has worked tirelessly to help a client bring power back to Puerto Rico following the 2017 hurricane. In a uniquely Colorado twist, Gallup recognized Novitas’ work on the “Spot the Pot” effort, for having “changed the national narrative” on the contentious issue of marijuana edibles.

“Our clients’ triumphs and setbacks are our triumphs and setbacks,” Lyng says, “and we understand our clients’ pain points acutely.”

Lyng also understands the importance of giving back. Novitas’ own nonprofit, reGENERATION, focuses on helping millennials find greater opportunity. As philanthropy chair for the Kappa Kappa Gamma Alumni Association, Lyng has helped raise more than $1 million for Craig Hospital, a nationally recognized spinal cord injury treatment center, through the charity’s annual Book and Author event. She also served on the board of the First Tee of Colorado, which uses the sport of golf to instill values such as discipline, courtesy and respect in children who come from disadvantaged backgrounds. 

Lyng mentors her majority female staff and encourages them to take the lead on projects. “Michelle sets a strong culture of achievement and high expectations within her firm and for her employees,” former employee Samantha Davis says. “Her expertise, honesty and integrity builds strong leadership skills and successful business relationships. Michelle is a true mentor, one 
that motivates, mobilizes and teaches her employees.”

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