Email marketing in the B2B sphere is one of those constantly-analyzed topics in the modern marketing world. However, in the past few years, B2B marketers have been getting more into social media and influencer marketing, calling into question the efficacy…
In business—and B2B marketing in particular—we're wrapped up in the nuts and bolts of running our businesses. So we can fall into a very analytical mindset, and it shows up in our marketing. Learn how to tell a good story that brings your marketing to life.
While humor might not be right for all marketing campaigns, knowing when and how to use it can be a powerful tool. Humor involves complex, cognitive processes that make your brain do a bunch of work without you realizing it. Here’s how that’s relevant to marketing.
