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How companies can help more kids get outside this year

Why should businesses care about children in nature? The more time our kids spend outside in safe and inclusive settings, the better their social and emotional well-being will be, and the more they will want to protect our land, air and water. Also, businesses who align their purpose with a cause like getting children into nature will have opportunities to foster deeper relationships with their employees and customers, build brand awareness, and tackle one of the most pressing environmental issues of our time.