Rather than overwhelm customers and clients with daily reminders that “we’re all in this together,” consider saying nothing. While this is not your typical public relations advice, right now, it’s worthwhile communication that will speak volumes to your audience.
This is a time of confusion for businesses and consumers alike. Stand apart from your competition by taking a position of control and leadership as it pertains to safely reopening, and clearly communicate it with your guests; they’ll be ready to come back before you know it.
